My Story

The most thrilling start to what was to become a wonderful, long journey in the world of design. A career spanning many years I have designed collections for many stores, Next, Monsoon, Laura Ashley, Mothercare, Anokhi, Daniel Hechter in Paris, Per Una and more.
As a Fellow of the Royal sociey of Arts, I have won numerous awards for design, including the Christian Lacroix Award for International Linen Design, Design and Innovation Award by the International Linen Secretariat in Monaco and the Per Una Award for Design Innovation, and many more.
I worked as an adviser to the EU in Brussels to promote good design for Indian manufacturers.With this wealth of experience I created NoLoGo-Chic. Beautiful clothing, each carefully designed and sourced, with its own unique detailing, in gorgeous natural fabrics which you will grow to love more and more.
Fit is important to us, and my decades of experience being an active member of hundreds of fitting meetings has enabled me to share this experience through our NoLoGo-Chic unique fit, built into every garment I create.