The Story Behind NoLoGo
I have journeyed far and wide in my career as a designer, from Italy to India, Paris to the Philippines, Sri Lanka, Hong Kong and beyond. I have been honoured to design alongside inspiring crafts people, working tirelessly to continue traditions such as block printing, hand embroidery, batik, dip dye and tie dye techniques and weavers who create magic at their looms. Many garments have the crafts person's heart and soul worked into it. These pieces have a story to tell.
I started my career with design genius Sir Terence Conran as a junior designer for his wonderful team called The Design Group.
The most thrilling start to what was to become a wonderful, long journey in the world of design.
I was named by the high street guru, George Davies, as the most prolific designer on the High Street. A career spanning many years I have designed collections for many stores, Next, Monsoon, Laura Ashley, Mothercare, Anokhi, Daniel Hechter in Paris, Per Una and more. I have won numerous awards for design, including the Christian Lacroix Award for International Linen Design, and I worked as an adviser to the EU in Brussels to promote good design for Indian manufacturers.
With this wealth of experienceI created NoLoGo-Chic. Beautiful clothing, each carefully designed and sourced, with its own unique detailing, in gorgeous natural fabrics which you will grow to love more and more. And, because it’s summer somewhere in the world, there is a range of holiday clothing available all year round.
Meet the designer
NoLoGo-chic clothes are cut to fit real women. The detailing goes beyond fashion. Manufactured at sources I have known and enjoyed working alongside for years.
This season we are adding beautiful shirts and blouses made in fine poplin stripes, the inspiration for this range was the enchanting film, Gigi. Further, we are presently developing a new home linens collection expanding our fabulous nightwear into bedding, pillowcases and sheets.
Clothing and accessories which will become favourites. To keep. To treasure. To love.
We use honest, ethical factories from around the world.