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Our Story 

Our Story 

The Story Behind NoLoGo 

I have journeyed far and wide in my career as a designer, from Italy to India, Paris to the Philippines, Sri Lanka, Hong Kong and beyond. I have been honoured to design alongside inspiring crafts people, working tirelessly to continue traditions such as block printing, hand embroidery, batik, dip dye and tie dye techniques and weavers who create magic at their looms. Many garments have the crafts person's heart and soul worked into it. These pieces have a story to tell. 

I started my career with design genius Sir Terence Conran as a junior designer for his wonderful team aptly named The Design Group. 

The most thrilling start to what was to become a wonderful, long journey in the world of design. 
I was named by the high street guru, George Davies, as the most prolific designer on the High Street. A career spanning many years I have designed collections for many stores, Next, Monsoon, Laura Ashley, Mothercare, Anokhi, Daniel Hechter in Paris, Per Una and more. As a Fellow of the Royal sociey of Arts, I have won numerous awards for design, including the Christian Lacroix Award for International Linen Design, Design and Innovation Award by the International Linen Secretariat in Monaco and the Per Una Award for Design Innovation, and many more. I worked as an adviser to the EU in Brussels to promote good design for Indian manufacturers. 
 
With this wealth of experience I created NoLoGo-Chic. Beautiful clothing, each carefully designed and sourced, with its own unique detailing, in gorgeous natural fabrics which you will grow to love more and more. Fit is important to us, and my decades of experience being an active member of hundreds of fitting meetings has enabled me to share this experience through our NoLoGo-Chic unique fit, built into every garment I create.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Meet the designer 

NoLoGo-chic clothes are cut to fit real women. The detailing goes beyond fashion. Manufactured at sources I have known and enjoyed working alongside for years. 
 
Because it’s summer somewhere in the world, there is a range of holiday clothing available all year round. 
 
We are presently developing a new home linens collection expanding our fabulous nightwear into bedding, pillowcases and sheets and table linens. 
 
Our entire collection sourced ethically, working with our wonderful manufacturers for many years who ensure good practices are mainatined. 
 
NoLoGo-Chic clothing and accessories will become favourites. To keep. To treasure. To love. 
 
NoLoGo-chic 
 
Tina x 
FRSA 

It's all in the detail 

Embroideries, pintucks, block prints. Original designs.  
Garments that fit and flatter 

TIna 

It's all in the detail 

Embroideries, pintucks, block prints. Original designs.  
Garments that fit and flatter 

TIna 

 
 

Ethical fashion 

We use honest, ethical factories from around the world. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Lovely Things Said About NoLoGo 

Lovely Things Said About NoLoGo 

I‘m really delighted with my Blue French Flower print dress - I’ve been searching for a dress for a wedding with no success. This is perfect! Flattering, so comfortable to wear and a beautiful colour. I’m size 12 with size 16 on top which is usually hopeless for dresses, but your medium size is just right. So good I’m ordering the same in Turquoise posy! Very fast service and even tied up with ribbon! 
RR 
 
 
 
 
 
 
 
 
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